Influencers capsule drops 2019

This year has seen many influencers branching out from a career of self-promoting themselves on Instagram and pushing other brands on our feed to pushing their very own brands on us.

They are going through a reconversion of a sort where they are creating a new business that is only able to thrive and be successful because of their own fame and following on Instagram.

Is it ethical one could ask? Knowing that a high number of Instagram users are teenagers below 18, that can be highly influenced and inclined to buy with their parents’ money (sometimes without knowledge or consent by the parents) anything and everything the influencers tell them to.

Last week saw a controversy with TikTok and the lack of control the app has with its famous users taking cash from kids and we ask the same, are these influencers actually launching money-worthy products and just scamming us into buying cheap replicas of other famous designers.

Negin Mirsalehi

Some influencers like Negin Mirsalehi have made it big with @Gisou her brand of bee-based hair products that have put her on the Forbes list of richest 30 under 30. The millennial pink packaged products can be seen in every other post and if you follow Negin you can see that when she throws her product launches like the latest one in Paris, most of the attendees were teenagers that are highly concerned with looking like the perfect image they see on Instagram and sure, Negin has great hair, fantastic hair but one should never forget that it’s mostly genetic , there sadly is no Magic product.

With that being said, her products aren’t actually bad at all, they nourish your hair and are made with very little chemicals which are great compared to the big brands that heavily rely on chemicals to treat your hair, but the products are not life-changing, they look great, the packaging and campaigns are fun and noticeable but they won’t give you Negin’s mane.

Arielle Charnas

We jump on to Arielle Charnas from @SomethingNavy who came under a lot of heat when @DietPrada called her out for her clothing brand with Nordstrom for diluting runway fashions from Prada, Manolo, Celine in a cheap way. The reviews online on were devastating with customers complaining about the fit, the fabric and being misled by Arielle as the items they bought looked nothing like the ones they bought.

Revolve Collections

However, some have succeeded with their clothing lines like Aimee Song and Camila Cohelo with their Revolve collections.

Both have launched summer pieces that are fun and light, not entirely original but not an exact copy either and they did it with such style and imagination with their pre-launch campaigns and parties that went viral thanks to them; inviting and involving other Instagram influencers into their journey.

 

Karen Wazen

They showed that including other successful women into your journey upped the chances of you succeeding, and that is something Karen Wazen has done with her line of eye-wear.

Karen Wazen who is now at her second season pushed and promoted her brand on her own feed and with the help of other influencers like Lana El Sahely, Leena Al Ghouti, Dana Hourani, Nathalie Fanj, Mahmoud Sidani and she has now upped the ante by including micro-influencers like Marga Angodung and Yara Nemer.

We highly support talent and the ability to branch out and launch a product that can add value to our lives, but we also would love for it to be ethical, sustainable and eco-friendly.

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WRITTEN BY :

Omaya Michelle

  • Eclectic soul
  • Staying Mindful
  • Ardently Artistic