Dubai during summertime means one thing: excess heat. With that being said, Dubai residents are now forced to stay indoors in order to avoid sunburns and heat strokes. BUT, that doesn’t mean that they are chilling on their couches. They are preparing. Preparing for the ultimate summer body! Gyms are now open and are fully booked and so are training classes! Everyone is doing at least 1 to 2 classes a week and the results are popping all over our Instagram feed.

One thing we have also seen is a new fitness brand that features an eye-catching green logo tag. When we heard its Dubai-based, we knew we had to report on it!

The Giving Movement

The Giving Movement is a local athleisure label that puts sustainability and ethical practices at the core of the brand. The pieces are created in the UAE and made from certified sustainable fabrics developed from recycled water bottles for the activewear and made of bamboo for the loungewear. The packaging also follows the brand’s ethic and is made from plant starch and is reusable.

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Flick the switch | 🥤>♻️>👕

A post shared by The Giving Movement (@thegivingmovement) on May 1, 2020 at 4:05am PDT

The giving Movement has applied their sustainable moto on all production stages; they produce limited quantities for each piece, and they are labelled with the number in the series.

Their local factory is certified and pays living wages, provides fair working hours in safe conditions and uses no forced or child labor which is not what plenty of other fashion labels claim.

In addition, the brand is partnering with the local independent non-profit organization, Harmony House, and UAE-based global philanthropic organization, Dubai Cares. Proceeds from every sale will be donated to fund projects that are dedicated to improving lives on a physical, emotional and intellectual level by providing free education, food, clothing and medical care to under-privileged children.

Last but no least, the quality, cut and colors are simply fantastic and will put you in the best mood to work out; from vests, t-shirts, hoodies, jumpers, shorts and activewear hijabs and skirts to wear over leggings, you will be spoiled for choice.

Have a look at some of our favorite pieces taken from their Instagram page:

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Stand to attention | The off-white is nearly gone (for now) ⚡️

A post shared by The Giving Movement (@thegivingmovement) on May 24, 2020 at 10:00am PDT

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We decided it was the right thing to do to take a break from posting content whilst everyone adjusts to the current changes happening around the 🌍. We hope everyone is doing ok, staying safe and remaining positive where possible. We will be thinking carefully about the sort of content we share over the coming weeks. We will be making extra effort to keep things positive and uplifting as well as sharing the usual creative content that we have been working on whilst we have all this spare time in iso! #inthistogether ❤️🌍

A post shared by The Giving Movement (@thegivingmovement) on Mar 23, 2020 at 11:39am PDT