Rejoice everyone, the long-awaited Dubai based clothing brand is live! The Beach Bureau has been the talk of the town since it joined Instagram last week and has gathered masses of fashion savvy followers.

Founded in Dubai in 2020 by 2 sisters that have been in the fashion industry for more than a decade, it is distinguished by the romantic, conceptual way they approach the simple task of getting dressed.

Inspired by storytelling and how they see the world through landscape, art, film poetry, culture and music.

At the center of their unique approach to fashion is their pursuit of innovation and sustainability through modest dressing and the art of casual wear stepped up a notch in romanticism and feminism.

The first capsule collection composed of 30 pieces divided into dresses, shirts and shoes sold out within a day and the moto which has always been sustainability took over with the pieces being made to order with a waiting time of 14 days (I have waited longer for things I did not want).

The duo’s designs are minimal and playfully subversive, from trompe l’oeil tailoring shirts to dresses that could be worn from day to night with a simple change of makeup and accessories.

The colour palette is soft and delicate, with plenty of white and beige that match the pearl embroidered mules; it makes pairing up a crisp white shirt with a pair of jeans and a pearl encrusted mule an art form in terms of cult dressing.

The collection also has some colours like pink, blue and black in the form of long flowy romantic dresses that fit all body shapes and make for a statement look.

Add to that the satin bow mules and you are ready to start your day no matter the occasion with a big smile on your face.

The sisters have also designed bag charms in grosgrain leather in the shape of Arabic letters that fit nicely with the vibe of the collection and can turn your everyday bag into a conversation starter.

With great prices and a fantastic selection, we have already ordered our pieces from The Beach Bureau; order yours on TheBeachBureau.com they can also be found on Instagram on @BeachBureaudxb