06.04.21
L’Couture’s Eco-Friendly Seamless Collection
L’Couture, Dubai’s female athleisure brand released its first eco-friendly collection – Seamless – online in February. Alongside the new range, the company unveils eclectic new branding, showcasing logos with sleek, chic, and clean lines. Holding true to the feminine but minimalistic flair, the rebrand marks a new stage for LC that is set to unveil its first Dubai flagship store this year. The new Seamless collection will feature smooth fabrics without seams for maximum comfort during workouts, the line is manufactured in Europe under strict ethical and environmental policies. Women will have the options to choose from a variety of unique pieces that are highly versatile and chic, perfect to wear both in and outside the gym.
Alongside its mission of female empowerment, L’Couture has started integrating an eco-friendly approach to production. The stylish new line has been crafted with minimal waste and reduced water consumption, in a world-renowned European mill, certified with the highest environmental standards.
Design technologies incorporated in the making of the Seamless collection include engineered jacquard knitting without seams for added comfort, and anti-chafe aspects for the toughest workouts. Featuring premium nylon yarn for the softest touch and lasting quality, the range is available in four distinct colors including French navy, mindful green, fresh cream, and mid-cool grey. All pieces are breathable and guaranteed to become staples in any female wardrobe.
Serenity Seamless Bralette | AED 235
Available in French navy, mindful green, fresh cream and mid-cool grey.
Serenity Seamless Long Sleeve Crop | AED 295
Features a back-cut-out design, also available in the French navy, mindful green, fresh cream, and mid-cool grey.
Serenity Seamless Legging | AED 275
Features scrunch bum detail, also available fresh cream, French navy, mindful green, and mid cool grey.
Serenity Seamless Half-Zip Cotton Pullover | AED 295
Available in fresh cream, French navy, and mindful green.
With its new branding and collection, L’Couture continues to effortlessly fuse fashion and fitness with new technologies with the Seamless range. Made for the gym, the attire is guaranteed to not only support, but also help improve performance, during intense workouts – be it cardio, weight training or calisthenics.
For more information about L’Couture, and the collections please visit www.lcouture.com and join the #LCGIRL gang today.
