Rund's Halloween Makeup TutorialOct.27.2020
Being a keen fashion junkie, the launch of a new season is one of my favorite times of the fashion calendar. The fresh write-ups have been released, the seasonal trends are out, the new collections are getting ready to hit stores and my most anticipated favored part, the new Spring Summer 2019 campaigns have been released!!
Leave it to Instagram who played a huge part on the rise of youth in celebrity culture, allowing for many adolescent models, influencers, it girls and child stars of celebrity parents to rise up from the gram and make it onto the runways and billboards of major luxury fashion brands.
This Spring Summer 19, we are giving you a breakdown of our favorite luxury ad campaigns, featuring the youth models and superstars of our generation.
It comes as no surprise that industry fave Bella Hadid made it to not one, but two, major ad campaigns.
Handpicked by Miss Donatella herself, Bella is a regular friend of the brand being seen on previous campaigns, as well as, walking in numerous Versace runway shows. For this season Bella bares an off the shoulder bustier dress, full of vibrant colors and prints paying homage to the heritage of the brand. Bella is symbolic of the brand’s ethos – Being everywhere, yet remaining part of the family.
Kicking off with a launch event at Dolby Soho, the Michael Kors Spring Summer 2019 campaign was released in the presence of Mr. Kors and Miss Bella herself. Featuring an active Bella, the campaign focuses on speed, energy, and optimism.
As for our next superstar turned supermodel, it comes as absolutely no surprise that Kendall Jenner is everywhere for yet another season. Taking a trip into the Savanah, Roberto Cavalli reveals the first few images from the Spring Summer 2019 campaign featuring a mystical Kendall Jenner posing between sunburnt shrubbery and sweltering sands.
Standing strong amongst Hollywood’s brightest stars Kendall Jenner is featured alongside Yang Mi, Willow Smith and Jean Campbell in Stuart Weitzman’s understated, four-part series #SSWomenSpringSummer campaign. Posing in and around a nude color palette, the brand is returning to its original ethos: “Creating designs that meld fashion, function and fit, and shoes that make a woman feel beautiful on her own terms.”
Another double threat is supermodel Kaia Gerber and with her jeans, descending from the OG supermodel herself, Cindy Crawford, who could blame the industry for absolutely loving her. Appointed as the new face of Jimmy Choo, 17-year-old Kaia is all over of the luxury shoe wear and accessories label’s Spring Summer 2019 campaign.
Appearing again in Stella McCartney, this time alongside Kate Moss, the duo represent Stella’s women of today and tomorrow. The reason behind the designer’s choice, “I have a true connection with these women,” McCartney’s says, Kate — who walked in the designer’s graduate fashion show in 1995 — is the Stella McCartney woman of today and rising model Kaia signifies the woman of tomorrow. For the newly released campaign, British photographer Johnny Dufort shots the model pair within circles, a nod to femininity, the circle of life and the circular economy that Stella staunchly strives for.
With no Hadid left behind Gigi joins the troops, after making her runway debut at Prada runway she is now also officially the face of the house’s Spring/Summer 2019 campaign. Inspired by the world of old film, Gigi joins Liu Wen and Maike Inga in a series of “film posters” for the Italian brand’s upcoming series of short films – stay tuned for the release!
Not alone in her debut, Sadle Sink was featured alongside other TV successors Julia Garner and Kiki Layne in Kate Spade’s Spring Summer 2019 campaign. A big deal for the brand, new creative director Nicola Glass called upon the actresses telling a playful story; “As a brand, we encourage women to be the heroines of their own story, and these three women are the ultimate embodiment of that idea.”
