Homegrown: Boyfriend The Brand X Dana Hourani

Dubai can you feel the cool breeze? I say it’s almost leather weather and it’s right on time as Boyfriend The Brand just dropped a new capsule collection with blogger Dana Hourani that fits Dubai with its colors and cuts.

Boyfriend The Brand is the namesake of stylist extraordinaire Amine Jreissati, he has worked for some of the biggest titles and brands in the region and has found himself in his new genderless clothing line that puts an emphasis on basics and how to rework them. His designs have found such great success that even HRH Queen Rania of Jordan wore them.

For this capsule release he teamed up with Dana Hourani to create brown and black leather pieces that blur the gender lines and can be worn by everyone; in other words, it is bi-colored, bi-gendered, and a wonderful mix and match puzzle of oversized silhouettes, quilted jackets and baggy pants that boast an insouciant cool and fit the brand ethos.

The release date is on October 31st and if you do end up with one of the pieces, just remember that you can wear them over and over again by merely twisting them up with a belt or even rubber bands around the sleeves or legs to match each style and occasion.


Omaya Michelle

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