Emirati womenswear label, Serrb and tastemaker Ashley Al Busmait of The Mirage Edit have joined forces to launch an exclusive capsule collection suitable for the cooler months of the year. The Serrb X The Mirage Edit Capsule features designs by Serrb and visuals art directed by Al Busmait.

About the designs

Drawing on masculine tailoring and minimalist designs, the limited-edition capsule brings to life a sense of timeless elegance that is synonymous with both Serrb and Al Busmait. The line includes four exclusive styles ranging from a pleated back trench coat, a button-down slim coat with an organza bow top, a fluid check coat with frayed edging and a blazer coat with contrasting lapels. Being mindful of sustainability and environmental impacts, all fabrics used in the capsule are repurposed from the brand’s previous collections. With neutral color tones, each piece is a combination of effortless versatility that can easily translate from day into night.

The Collaboration

“Our collaboration is a shared appreciation for timeless, contemporary styles portraying modern femininity. We admire Ashley’s style and the creative content she creates so we felt she was the perfect fit for this collaboration. It was an opportunity that saw us come together to create a collection of versatile styles that embody the Serrb woman, portrayed through Ashley’s creative vision,” said the AlKhaja sisters.

The Capsule

“This capsule collection is an ode to the innate devotion that Serrb and I share for fine tailoring and minimalist style aesthetics. I always gravitate towards masculine silhouettes as they evoke a sense of empowerment, creating an air of sophistication that undeniably lasts through the ages. This collaboration was an opportunity to blend our love for refined minimalism through creative visuals that reflect the power in every piece,” shared Ashley Al Busmait.

The collection is available to purchase on www.serrb.com from November 19th, 2020.