For those of you that don’t know Hindamme, The Modern East is about to teach you a thing or two about one of our regional faves!  Launched in 2016 by founder and designer Moe Khoja, Hindamme is heavily inspired by the brand’s embodying concept of East meets West.

“I feel I have somewhat of a role as a designer from the region to honestly express my identity and experiences through my design aesthetic,” explains Moe.

Hindamme fuses traditional elements in the play of print and colour, while still staying modern through its easily wearable and versatile silhouettes. When looking at his most recent collection, SEASON III, we see a huge influence of astrology. The inspiration takes us back to the Arab Golden Age, studying astronomy, mysticism and the work of magical poets. Hindamme SEASON III’s gold embroidered zodiac pieces is heavily inspired by Schiaparelli’s Zodiac collection first seen in 1938. Elements of the Azilal tribal patterns are also deconstructed and incorporated into his designs resembling the solar system. The result of this collection, he describes “is an edgy and cosmic blend of East meets West”.

For those of you who are looking for something a little different to stand out in, we strongly suggest a statement piece from Hindamme in everyone’s wardrobe! We can never go wrong with a badass bomber or graphic tee. In SEASON III, Khoja also incorporates a lot more versatility in his women’s wear collection by adding staples such an asymmetrical lace and sequin skirt with zippers, an oversize lace and sequin top and a black metallic cut out top and skirt.

Scrolling through the brand’s Instagram feed we can see the brand is copped and rocked by some of our favorite faces such as @thehala, @lana_jpg., @fozaza, @madambluee, @talasamman and @ascia to name a few! We can’t wait to see what Hindamme has up next…

Check out the groundbreaking fashion here!

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@lana_.jpg in SEASON III’s ‘Tribal Mandarin Collar Shirt’

A post shared by HINDAMME (@hindamme) on Sep 21, 2018 at 6:56am PDT

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@fozaza in the Green & Black gradient ‘June 24 Driving Jacket’

A post shared by HINDAMME (@hindamme) on Jun 27, 2018 at 4:48am PDT

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‘Highway 40’: HINDAMME X @madambluee by @ekleelalfaris

A post shared by HINDAMME (@hindamme) on Jun 25, 2018 at 12:04am PDT

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@thehala in SEASON III’s ‘Astro Khaleeji Stamps’ Chiffon Tee 🕊

A post shared by HINDAMME (@hindamme) on May 26, 2018 at 9:58am PDT

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@myfashdiary in SEASON III’s ‘Arabian Dream’ chiffon T-shirt 🕊

A post shared by HINDAMME (@hindamme) on May 24, 2018 at 10:08am PDT

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@fashion_pirate in SEASON III’s ‘Arabian Dream Chiffon Tee’ and ‘Geometric Sequin Bomber’ 🕊🕊

A post shared by HINDAMME (@hindamme) on Mar 9, 2018 at 12:30pm PST