Homegrown – ecommerce platform Kinzzi

Confinement has brought us many woes, but it has also made us discover new eCommerce platforms and one of them is locally based in the UAE and stores many regional designers with great taste. It’s called Kinzzi, an online lifestyle marketplace offering a unique curation of hidden gems to enable inspired living.

The platform was created by 2 lifelong friends Dana Jaber and Rasha Abdelhadi quite spontaneously, they are both Dubai based and share a passion for travel, fashion, interiors art and most importantly life. The ladies love travelling and welcome opportunities to wander aimlessly down quaint lanes without a guide or a destination just to stumble upon objects with a soul and story from the local markets and boutiques Getting all our finds back, safe and sound; it’s like bringing a little piece of our visit back home to share with our family and friends. We wanted to create a curated marketplace for independent brands, as we believe that these types of unique finds should be accessible to a like-minded, stylish yet ethically and environmentally conscious community. Kinzzi is an Arabic word meaning “my treasure”. That which is very valuable, unique and one of a kind. Kinzzi is our way of sharing these products and stories with you.

We have been friends for over 20 years and are so similar yet so different. We balance one another’s weaknesses and we boost each other’s strengths, constantly coming up with different ideas, wanting to connect people to collaborate and to support artisan. We decided to go for it, to design a place where we could pour our creative energy into along with all our passions for interiors, arts, fashion, writing…


More than an e-commerce platform, they are a passionate community eager to empower, ignite and unleash your inner ‘artiste’. Rooted in self-expression and individuality, they are strong proponents of bringing great talent, heartfelt stories and exceptional products to the forefront. Serving up a delicious buffet of fashion essentials, home ware, bespoke originals and more, we are channeling a movement geared towards banishing the banal while unveiling some very special discoveries along the way.



Omaya Michelle

  • Eclectic soul
  • Staying Mindful
  • Ardently Artistic