For Today’s Fashion feature, The Modern East would like to introduce the latest Emirati brand that has joined the Fashion Exclusive family – By Dana Al Ansari. Launched in 2019, By Dana Al Ansari is a new brand that evokes a minimalist approach to fashion. Clean silhouettes in exceptional fabrics that are comfortable yet fashionable defines the ethos of the brand. Read all about the newest launch by the Emirati fashion designer below.

Dana Al Ansari

Dana focuses on creating essential and versatile pieces that can be worn as travel wear or styled under an abaya, emphasizing everyday classics. The brand highlights a sense of affordable luxury that is dedicated to women with a modest stair and a sophisticated flair.

Evoking a minimalist approach to fashion ignited Dana Al Ansari’s passion to launch a brand that emits a new modern spirit. Launched in 2019, the eponymous label, By Dana Al Ansari emanates timeless essentials that stand the test of time.

Taking pride in presenting herself as a price-conscious designer, Dana is inspired by natural elements. Dana Al Ansari’s designs fuse elegance with simplicity while minimal color palettes featuring pops of the color mirror the brand’s aesthetic. Taking environmentally friendly steps, Dana ensures the use of eco-friendly packaging for her collections, eliminating all plastic waste.

Highlighting a sense of affordable luxury, By Dana Al Ansari is dedicated to women with a modest taste and sophisticated flair.