Beauty Interviewin' | MashaelApr.29.2020
Codex Beauty Labs, the plant-based biotech beauty brand, is kicking off 2021 with its second collection of solution-oriented products – Antü, launched in April 2021. This latest collection protects the skin’s barrier against reactive oxidative stress with ingredients sourced from the unique, low-pollution climate of the Patagonian rainforest.
Designed to protect and restore the skin, the Antü collection includes a range of products to support the microbiome and strengthen the skin barrier. The products defend against UV exposure and particulate pollutants (called PM2.5 by the EPA), resulting in skin with a healthy glow. Codex Beauty Labs will release two new Antü products every eight weeks, including:
+ Brightening Moisturizer to help UV recovery while reducing the appearance of pores and Brightening Night Cream to soften as well as improve texture (April 2021 launch)
+ Radiance Mist to soothe while toning and Brightening Serum
to help plump and firm (May 2021 launch)
+ Eye Cream to smooth and reduce the appearance of dark circles (June 2021 launch)
+ Refreshing Gel Cleanser to balance oily skin (July 2021 launch)
Named after the most powerful Pillan spirit in the mythology of the Mapuche native people of Chile, Antü represents the Sun, as well as light, wisdom and spirit and was said to have created the Andes mountains.
Harnessing the power of bio-actives from Patagonian plants long valued by the Mapuche people for their protecting and healing properties, Codex Beauty Labs maintains its uncompromised quality with its Antü Collection by collaborating with experts in botany, foraging, genetic analysis, biotech, and formulation to leverage the most effective ingredients possible.
All products are manufactured in a high-tech, automated cosmetic cGMP (ISO22716) manufacturing facility to deliver the highest quality. Five of the six products are packaged in negative carbon footprint, airless, touchless tubes. Codex Beauty Labs plans to eliminate all glass packaging in 2022 and is actively working on developing recyclable, mono-material sugarcane-based plastic bottles.
As with all Codex Beauty Labs collections, every single product in the Antü line undergoes efficacy testing to prove its performance, which is carried out at a third-party clinical facility under the supervision of a dermatologist and toxicologist. Technicians produce quantitative measurements within a statistically meaningful subject population (at least 30 subjects) using instrumentation accepted by the dermatological community for evaluating specific skin parameters. Codex Beauty Labs then clearly communicates these quantitative results to the consumer in an easy-to-read efficacy panel that provides a transparent snapshot of product performance, so that consumers can understand exactly how claims are made.
“At Codex, our goal is to provide specific solutions for different skin conditions and types. Each collection is designed to deliver a core functionality in diverse modalities, where all products can be mixed and matched. We want to give the customer choice to design their individual routine, yet minimize the cost of doing so, and avoid redundancy to reduce waste,”
“Each Codex Beauty Labs collection has a specific purpose: Bia is focused on hydration (moisturization, retention, and cleansing without stripping) and Antü is focused on skin barrier protection and reduction of reactive oxidative stress from pollution or UV exposure. Antü is step two of a ten-year product roadmap.”
– Barbara Paldus, CEO and Founder of Codex Beauty Labs.
This restoring daytime moisturizer protects the skin barrier and helps defend against exposure to airborne particulate matter pollutants. Made with Codex Beauty Labs’ patent-pending, potent AntüComplex™ formula, this brightening moisturizer re-hydrates your skin, and is clinically proven to alleviate the damage caused by UV light exposure and refine the appearance of pores. Key ingredients include Murumuru to restore skin moisture, Camapu to alleviate redness and protect against infrared damage, and Entadine to protect against environmental stressors. Antü Brightening Moisturizer is designed for all skin types and is especially great for dull, dry, or uneven skin.
A rich, nourishing night cream that restores the skin barrier and helps defend against exposure to airborne particulate matter pollutants. This brightening night cream re-hydrates your skin and is clinically proven to improve skin tone uniformity and soften skin overnight with the AntüComplex™ formula. Other key ingredients include Black Jack flower, which mimics retinoids to improve elasticity and firmness, Daisy to brighten and revitalize, and Cupuaçu Butter to protect the skin barrier and reduce trans-epidermal water loss. Antü Brightening night cream is designed for all skin types and is especially great for dull, dry, or uneven skin.
Codex Beauty Labs Antü Brightening Moisturizer 50mL (AED 390) and Antü Brightening Night Cream 50mL (AED 415) will be available exclusively in-store at Watsons The Dubai Mall and Dubai Festival City and online on Watsons.ae
