12.09.20
The Travis Scott Meal at McDonalds
In what marks the first celebrity campaign McDonalds launches since that of Michael Jordan in 1992, Travis Scott can add another major milestone to his resume as he embarks on an unprecedented collaborative partnership across Food, Fashion and Community Efforts, Launching with his signature order on menus across the U.S.
Available at participating McDonalds across the USA, The Travis Scott Meal launched September 8th, until October 4th, 2020. Everyone has a go-to order from McDonald’s, even some of today’s biggest superstars. And now, two icons are coming together, as The Golden Arches meet Cactus Jack for a multi-level innovative partnership. The Travis Scott meal includes the fresh beef Quarter Pounder®* with Cheese, sizzling bacon, and crisp lettuce; medium World Famous Fries® with BBQ Sauce to dip, and a Sprite®. Now, for $6, you can eat just like Travis. It’s Lit! Price and participation may vary.
“Everyone has a favorite McDonald’s meal, no matter who you are,” said McDonald’s U.S. Chief Marketing Officer, Morgan Flatley. “Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world. This is the first time in nearly 30 years we’ve introduced a superstar’s name to our menu – we’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” said Travis Scott. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
Cactus Jack has also designed custom apparel for McDonald’s crew. Stay tuned for more surprises and releases as part of the partnership in the coming weeks.
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Omaya Michelle
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