10 Local Beauty Brands We LOVE

Beauty brands, locally born, and some really kick a** products – I mean it’s literally music to my Modern East ears. There is nothing that makes me prouder to be from here, then seeing these local success stories. From the multimillion dollar cult brand Huda Beauty, to our wonderful Wow by Wojooh crafted for the ME girl, to ultra-glam Natasha Zaki pro MUA that launched her very own brand Glossy Make Up – there is so much beauty talent in our region that just makes my heart burst with pride.

These brands really embody what The Modern East is all about. So sit back, scroll through and check out 10 of these amazing locally born beauty brands, and show them some love by supporting and trying out some of their fab products!

1. Wow by Wojooh

The private label of Wojooh – our very own beauty chain in the region – Wow by Wojooh is a locally born makeup brand that has also recently dipped its toes into bath and body. Wow by Wojooh is designed for the women of the Middle East but all made in fancy labs in Europe. This makeup brand is one to watch – and defs try if you’re a beauty addict like me! You will be sure to get hooked. (oh and did I mention that it has a very friendly price tag)

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Tips for the Wow by Wojooh Perfect Base? Step 1: Apply a small amount of our Blur Base, Visibly Pore Minimizing primer onto your face, for a perfectly smooth canvas. Step 2: Apply the new Flawless Matte, Longwear Liquid Foundation with a damp Master Blender, and dab for a flawlessly blended look. Step 3: Use our Wow by Wojooh Picture Perfect, Full Cover Correction concealer under the eyes Step 4: For the perfect finish, set it your base with our Master Finish, Matte Setting Powder. نصائح للحصول على إطلالة Wow by Wojooh Perfect Base؟ الخطوة 1: طبّقي كميّة قليلة من برايمر Blur Base, Visibly Pore Minimizing على وجهك للحصول على الأساس الناعم المثالي الخطوة 2: ضعي كريم الأساس السائل الجديد Flawless Matte, Longwear Liquid Foundation بواسطة إسفنجة Master Blender مبلّلة، وربّتي لتحقيق إطلالة متجانسة وخالية من الشوائب. الخطوة 3: استخدمي خافي العيوب Wow by Wojooh Picture Perfect, Full Cover Correction تحت العينين. الخطوة 4: كلمسة الأخيرة المثالية، ثبّتي أساسك مع بودرة التثبيت غير اللامعة Master Finish, Matte Setting Powder.

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Calling all beauty lovers in Cairo! Have you shopped the key products selected by @annabellahilal to get her signature looks from her videos? Remember these amazing WOW By Wojooh products can all be bought with Annabella's special promo code: WBWxAnnabella , so get to shopping ladies! Offer lasts until end of the month. Only applicable across Wojooh stores in Egypt. #WojoohBeauty #WbwxAnnabella #WojoohCairo داعيا جميع محبي المكياج في القاهرة! هل قمت بتسريب المنتجات الرئيسية التي اختارتها @annabellahilal للحصول على مظهرها المميز من الفيديو الخاص بها؟ تذكر أن هذه المنتجات المذهلة من واو بي وجوه يمكن شراؤها من خلال الرمز الترويجي الخاص WBWxAnnabella،! يستمر العرض حتى نهاية الشهر. تتطبق فقط متاجر وجوه في مصر

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2. Huda Beauty

Well this one needs no introduction – Huda Kattan is THE biggest beauty queen in the world. Not only does she have an insane 30.3 million following on Instagram, but she is also the founder of a multi-million-dollar beauty brand Huda Beauty. This Iraqi American also lives right here in our neck of the woods in Dubai – YAS! We are obsessed with her products, especially her insane eyeshadow palettes.

3. Lash Dubai

If there is one thing we love around here, it’s got to be those long lashes. So thank God for Lash Dubai! Locally born brand offers high quality false lashes along with a few lash accessories – including lash liners, applicators and lash glue. Ranging from natural to ultra-glam, Lash Dubai has lashes for all.

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Happy Mother’s Day from The Lash Family

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Full set dramatic volume look 😻

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4. Glossy Make Up

Beauty blogger turned beauty business woman, Natasha Zaki is a forced to be reckoned with! Starting off her career as a makeup artist, where she worked with the likes of Cara Delivigne, Jourdan Dunn and Caggie Dunlop, Natasha quickly became an expert in beauty. She then created the wonderful Glossy Makeup to answer the needs of her customers: beautiful and flawless lashes! She now not only does lashes but also makeup brushes and accessories.

5. Bassam Fattouh

Bassam Fattouh – Lebanese makeup artist – launched his very own makeup line. The renowned makeup artist believed that ‘In order to look beautiful, you have to FEEL BEAUTIFUL’. The range covers all categories, from face, eyes, lips, brushes and other makeup accessories.

6. Pinky Goat

Another great lash brand to come out of our region: Pinky Goat. Pinky Goat lashes are a hit within the beauty community, from Beauty Influencers, to beauty obsessed girls – everyone is using them. Not only do they do lashes but also have some eye brow products as well as lash accessories.

7. Kayali

A brand new launch – Kayali – is a perfume line that belongs to none other than the Kattan sisters Huda and Mona. It’s no secret that the girls are fragrance addicts, so this was just a natural step forward. They launched the brand with 4 signature scents: Elexir, Citrus, Musk and Vanilla – all made to be layered to create your own scent.

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KAYALI COLLECTION | 01 has launched ✨

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#Repost @cultbeauty ・・・ Thought Huda was a beauty force to be reckoned with? Look what happens when TWO Kattans team up to make their own fragrances! Here to make all your perfumery wishes come true, Huda, together with sister Mona (a self-professed perfume obsessive), has spent years finessing the first fragrant foray, and now their endeavours are here to evoke the magic and mystique of the Middle East *swoon*.@KAYALI – meaning ‘my imagination’ in Arabic – these perfumes are meant to be layered, melding together to let you create your own signature scent. So, whether you favour sweet or something more musky, these bold and empowering perfumes all work together so you can achieve something truly unique.

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8. Hammamii

Born in the UAE – Hammamii is an homage to the traditional hammam. A luxe spa range of beauty products, Hammamii uses only locally found ingredients like Camels milk from the desert, dates from Ras Al Khaimah, salts from the Arabian Sea in Abu Dhabi and so much more. The range is not strictly for spa use, its purpose is to be able to have the hammam experience from the comfort of your own bathtub. Yallah, give it a try and indulge in a spa at home day!

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Keep hydrated with expertly distilled fragrant Damask roses from the mountains of Taif in Saudi Arabia. Hammamii’s Rosa leaves your skin fresh, calm and relieved from redness 🌸 . . حافظي على رطوبتك مع الورود الدمشقية العطرية المقطرة بخبرة من جبال الطائف في المملكة العربية السعودية. يترك (Hammamii) روزا جلدك منعشا وهادئا ومرتاحا من الاحمرار. #hammamii #fresh #natural #tradition #luxury #purity #spa #hammam #rituals #uae #desertlife #arabian #middleeast #saudiarabia #homegrownbrand #skincare #skinfood #bodycare #oils #aroma #relax #massage #beauty #authentic #madeindubai #dubai #mydubai #rosa #facecare #facialmist

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9. Shirley Conlon Organics

This Dubai brand has a holistic approach to beauty and skincare. Using only organic and wild ingredients – what makes this brand so cool is that no batch is ever identical. From cleansers & toners, serums & face oils, to masks and exfoliators – this brand is defs one to try if your into green beauty.

10. Shiffa

Natural, organic – powerful skincare, from Dubai. Shiffa is a brand designed by Dr. Lamees Hamdan, who created the line based on dermatology. Known for blending nature and science, Dr. Lamees started off Shiffa with 1 product that quickly became a hit – a pregnancy body oil – and now boasts an impressive portfolio of face, body, and hair products.

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I recommend toners in summer both after cleansing and spritzing on during the day to gently cleanse and refresh. SHIFFA toners are formulated with hydrating rose water, soothing marshmallow extract and antiaging ferments with purifying and cooling flower and marine extracts. ✨Your skin will thank you✨ انصح بإستخدام التونر خلال فترة الصيف يومياً صباح ومساء وطول اليوم لإنتعاش البشرة وترطيبها. التونر من شفا يحتوي على ماء الورد و مكونات زهرية وبحرية لتخفيف الشيخوخة و تبريد البشرة في الصيف. #Summer2018 #Toners #Refresh #Hydrate #SkinCareSolutions #LuxurySkinCare

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Omaya Michelle

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