Beauty brands, locally born, and some really kick a** products – I mean it’s literally music to my Modern East ears. There is nothing that makes me prouder to be from here, then seeing these local success stories. From the multimillion dollar cult brand Huda Beauty, to our wonderful Wow by Wojooh crafted for the ME girl, to ultra-glam Natasha Zaki pro MUA that launched her very own brand Glossy Make Up – there is so much beauty talent in our region that just makes my heart burst with pride.
These brands really embody what The Modern East is all about. So sit back, scroll through and check out 10 of these amazing locally born beauty brands, and show them some love by supporting and trying out some of their fab products!
The private label of Wojooh – our very own beauty chain in the region – Wow by Wojooh is a locally born makeup brand that has also recently dipped its toes into bath and body. Wow by Wojooh is designed for the women of the Middle East but all made in fancy labs in Europe. This makeup brand is one to watch – and defs try if you’re a beauty addict like me! You will be sure to get hooked. (oh and did I mention that it has a very friendly price tag)
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Well this one needs no introduction – Huda Kattan is THE biggest beauty queen in the world. Not only does she have an insane 30.3 million following on Instagram, but she is also the founder of a multi-million-dollar beauty brand Huda Beauty. This Iraqi American also lives right here in our neck of the woods in Dubai – YAS! We are obsessed with her products, especially her insane eyeshadow palettes.
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If there is one thing we love around here, it’s got to be those long lashes. So thank God for Lash Dubai! Locally born brand offers high quality false lashes along with a few lash accessories – including lash liners, applicators and lash glue. Ranging from natural to ultra-glam, Lash Dubai has lashes for all.
View this post on InstagramHappy Mother’s Day from The Lash Family
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View this post on InstagramFull set dramatic volume look 😻
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Beauty blogger turned beauty business woman, Natasha Zaki is a forced to be reckoned with! Starting off her career as a makeup artist, where she worked with the likes of Cara Delivigne, Jourdan Dunn and Caggie Dunlop, Natasha quickly became an expert in beauty. She then created the wonderful Glossy Makeup to answer the needs of her customers: beautiful and flawless lashes! She now not only does lashes but also makeup brushes and accessories.
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Bassam Fattouh – Lebanese makeup artist – launched his very own makeup line. The renowned makeup artist believed that ‘In order to look beautiful, you have to FEEL BEAUTIFUL’. The range covers all categories, from face, eyes, lips, brushes and other makeup accessories.
View this post on InstagramMake me Blush this Holiday 🎀🎉🎊 #bassamfattouh #bfcosmetics #blush
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View this post on InstagramNatty Noof Lipstick 💞💞💞 #bassamfattouh #bfcosmetics #lipstick
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Another great lash brand to come out of our region: Pinky Goat. Pinky Goat lashes are a hit within the beauty community, from Beauty Influencers, to beauty obsessed girls – everyone is using them. Not only do they do lashes but also have some eye brow products as well as lash accessories.
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View this post on InstagramWhich one will you pick?? 🙋🏻♀️👇🏼 واليوم شو بتختارو اي رمش؟ خبرونا
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A brand new launch – Kayali – is a perfume line that belongs to none other than the Kattan sisters Huda and Mona. It’s no secret that the girls are fragrance addicts, so this was just a natural step forward. They launched the brand with 4 signature scents: Elexir, Citrus, Musk and Vanilla – all made to be layered to create your own scent.
View this post on InstagramKAYALI COLLECTION | 01 has launched ✨
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Born in the UAE – Hammamii is an homage to the traditional hammam. A luxe spa range of beauty products, Hammamii uses only locally found ingredients like Camels milk from the desert, dates from Ras Al Khaimah, salts from the Arabian Sea in Abu Dhabi and so much more. The range is not strictly for spa use, its purpose is to be able to have the hammam experience from the comfort of your own bathtub. Yallah, give it a try and indulge in a spa at home day!
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This Dubai brand has a holistic approach to beauty and skincare. Using only organic and wild ingredients – what makes this brand so cool is that no batch is ever identical. From cleansers & toners, serums & face oils, to masks and exfoliators – this brand is defs one to try if your into green beauty.
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Natural, organic – powerful skincare, from Dubai. Shiffa is a brand designed by Dr. Lamees Hamdan, who created the line based on dermatology. Known for blending nature and science, Dr. Lamees started off Shiffa with 1 product that quickly became a hit – a pregnancy body oil – and now boasts an impressive portfolio of face, body, and hair products.
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